Shopify vs Volusion: Uncover the Ultimate Ecommerce Platform (2024)

Shopify vs Volusion Uncover the Ultimate Ecommerce Platforms Text Image

In the toss-up between Shopify and Volusion, your choice of e-commerce platform hinges on distinct features and pricing structures critical for your own ecommerce site or store’s growth.

This no-nonsense comparison, focusing on “Shopify vs Volusion”, navigates through the key aspects of each, from fees to functionality, offering you the straightforward facts needed to identify whether the Shopify platform or the Volusion business more fits your online business ambitions.

Key Takeaways

  • Shopify offers a wider range of themes, a more accessible user interface, and a more extensive app store with over 13,000 apps, securing its position as a scalable and integrative e-commerce platform for businesses.

  • Volusion represents a cost-effective option with lower transaction fees for US-based merchants using Volusion Payments and no limitations on product variants, appealing to businesses prioritizing cost efficiency and product diversity.

  • While Shopify’s larger user base and positive reviews suggest it has a broader appeal, both platforms are considered beginner-friendly and have their unique strengths, with Shopify generally providing more comprehensive features and Volusion focusing on stability and low-cost transactions.

Shopify and Volusion: A Comprehensive Comparison

In the digital marketplace where every click has the potential for a sale, the comparison between Shopify and Volusion goes beyond just features—it’s a quest to find the e-commerce platform that will catapult your business to success.

We’ll explore the details of pricing, design, features, usability, and support, helping you understand how each platform can influence the direction of your online business.

Pricing Plans and Transaction Fees for Your Online Store

Comparison of Pricing Plans and Transaction Fees

Both Shopify and Volusion attract merchants with their structured pricing plans, which range from basic to advanced, with monthly fees varying between $29 and $299.

However, Shopify takes the lead with a 25% discount on annual commitments, while Volusion trails with a 10% concession.

The plot thickens when we consider Shopify transaction fees; Shopify integrates with a multitude of payment gateways but charges extra fees unless you pledge loyalty to Shopify Payments, potentially avoiding fees entirely.

On the other hand, Volusion promotes cost-saving, avoiding extra charges for payment processing and eliminating transaction fees for US-based merchants who use Volusion Payments.

But beware, for Volusion’s siren song comes with a caveat—surpass the sales limits of your chosen plan and face extra fees, a predicament Shopify merchants never encounter.

Store Design and Customization

Aesthetics and functionality form the foundation of online store design, with Shopify standing out among online stores with its rich selection of Shopify themes, including 176 paid themes and 12 free templates, overshadowing Volusion’s more modest collection.

Shopify’s templates don’t just cater to the eye; they’re also crafted for ease, with responsive design and mobile optimization as standard features, ensuring that your store is accessible from any device.

In contrast, Volusion requires more effort for customization due to its limited themes and the necessity for advanced editing skills to create an appealing storefront.

The Shopify Theme Store further sweetens the deal, offering a cornucopia of filters to help merchants find their perfect fit, complete with modern design features and a treasure trove of royalty-free images.

E-commerce Features and Integrations

Shopify E-commerce Features and Integrations

In the online commerce world, Shopify’s suite of e-commerce features is highly acclaimed, led by Shopify Payments and a comprehensive range of 50 gateways for U.S. merchants, along with its proficiency in ecommerce transactions and multi-currency selling.

Shopify’s mastery of ecommerce store extends from the moment of purchase to the joy of fulfillment, offering a suite of order management tools and endorsing dropshipping ventures for your e commerce store.

Meanwhile, Shopify Volusion counters with competitive shipping rates and CSV file management.

When comparing Volusion vs Shopify, both platforms flaunt an array of marketing tools and analytics prowess, yet Volusion’s grip on discounts and coupons has slipped, inviting criticisms for inflexibility.

Shopify’s dominion is further cemented by its colossal App Store, home to some 13,000 apps, dwarfing Volusion’s more conservative marketplace, which has been hamstrung by proprietary API limitations and a paucity of third-party agency support.

Ease of Use and User Experience

Regarding usability, both Shopify and Volusion are beginner-friendly, but Shopify’s sleek interface simplifies the path from idea to launch.

Volusion’s drag-and-drop editor promises a helping hand, but Shopify’s intuitive design empowers merchants to navigate the platform with ease, reducing the learning curve to a gentle slope.

Volusion stumbles slightly in the product addition race, requiring a more circuitous path through its Volusion dashboard, in contrast to Shopify’s more direct approach.

Customer Support and Resources

Shopify Customer Support and Resources

Customer support is a crucial resource for any online merchant in times of need.

Here is a comparison of the customer support offered by Shopify and Volusion:

  • Shopify’s helpline is within arm’s reach even for ‘Basic’ plan users

  • Volusion reserves its telephonic aid for the ‘Business’ tier, leaving others to navigate the self-service help centers

  • Shopify’s support team has garnered accolades for their professionalism

  • Volusion’s clientele often experience long waits and frustrations

  • Volusion users also grapple with the confusion of navigating between V1 and V2 platform versions.

Volusion has made strides to extend its support through emails and live chats, yet the echoes of dissatisfaction persist, with merchants lamenting the lack of a community forum and the gating of phone support behind higher-tier plans.

Shopify Advantages

Advantages of Shopify

The merits of Shopify aren’t just for show; they represent significant benefits that align with a merchant’s ambition for growth and diversification.

With its colossal App Store, unfettered multi-currency selling, and blogging capabilities, Shopify presents itself as a beacon for businesses aiming for the stars, regardless of their current stature.

App Store and Integrations

Shopify App Store and Integrations

Shopify’s vast App Store alone stands as a testament to its integrative power, boasting a staggering 8,000-plus applications that leave Volusion’s 80 in the shadows.

Some of the key features and integrations offered by the Shopify App Store include:

  • Payment gateways

  • Seamless integration with social media platforms like Facebook Shop

  • Inventory management tools

  • Marketing and SEO tools

  • Customer support and engagement features

With these features, Shopify ensures that transactions and customer engagement flow unimpeded.

The commitment to ecommerce business growth is palpable through Shopify’s extensive design options and integrations, which beckon merchants with the promise of scalability and support that overshadows Volusion’s capabilities.

Multi-Currency Ecommerce Platform Selling

Shopify Multi-Currency Selling

Shopify’s embrace of international commerce is evident in its multi-currency selling feature, a boon for merchants with eyes on a global prize.

Customers from across the globe can browse and buy with prices displayed in the familiar embrace of their local currency, a subtle yet potent touch to the shopping experience.

With transactions in 9 major currencies and real-time adjustments based on the latest exchange rates, Shopify’s multi-currency functionality is a testament to its position as a pillar of global e-commerce.

Blogging Functionality

Shopify’s blogging tool is a quiver in the arsenal of content marketing, seamlessly integrated within the platform, contrasting sharply with Volusion’s dependence on third-party services.

The built-in blogging capability, coupled with a range of SEO tools, empowers merchants to:

  • Weave narratives that bolster their brand and search engine visibility

  • Create engaging and informative content

  • Drive traffic to their online store

  • Increase customer engagement and loyalty

All of this can be done without stepping outside the Shopify environment.

And for those who yearn for more advanced blogging features, Shopify maintains the flexibility to integrate with third-party platforms like WordPress, ensuring that ecommerce website and merchants’ content marketing needs are always met.

Volusion Advantages

Advantages of Volusion

While Volusion’s approach is more subtle, it still offers unique advantages that meet specific merchant requirements.

Its lower transaction fees and absence of product variant limitations present a compelling case for businesses that demand cost efficiency and extensive product diversity.

Lower Transaction Fees

Volusion Lower Transaction Fees

Volusion’s transaction fees are its ace in the hole, offering a reprieve for businesses with hefty transaction volumes.

By keeping these costs low, Volusion becomes an attractive prospect for merchants for whom every penny saved is a penny earned, a critical consideration in the high-stakes arena of e-commerce.

No Product Variant Limitations

Volusion No Product Variant Limitations

For merchants whose inventories are a kaleidoscope of variants and options, Volusion’s unlimited ceiling is a liberating feature.

The platform’s allowance for boundless product diversity online store builders without necessitating additional apps is a cost-effective boon, sparing store owners from the additional expenses that might be incurred on other platforms.

Ecommerce Platform Alternatives

Drupal Commerce – A flexible, open-source e-commerce platform that allows businesses to build customized online stores with extensive functionality and scalability

Big Cartel – An e-commerce platform that enables independent artists and makers to create online stores and sell their products with minimal expense.

Zen Cart – An open-source e-commerce platform with customizable templates, product management, and payment and shipping tools.

BigCommerce – An e-commerce platform that enables businesses to create and manage online stores with advanced features and integrations.

Wix – An all-in-one website building platform that offers a range of tools and features designed to help users create professional and customizable websites.

Shopify – a comprehensive e-commerce platform that provides users with everything they need to create an online store, including product management, payment processing, and shipping integration.

Volusion – A cloud-based e-commerce platform that provides businesses with tools to create and manage online stores.

WooCommerce – A WordPress plugin that enables businesses to create and manage online stores with various features and extensions.

Real-Life User Reviews

The real test of ecommerce platforms often comes from the collective experiences of their daily users.

As we sift through the real-life reviews and anecdotes from Shopify and Volusion users, it becomes clear that while each e-commerce platform has its fervent advocates, Shopify’s larger user base and higher sales figures may be telling of its broader appeal and satisfaction.

Shopify User Reviews

User reviews for Shopify paint a picture of satisfaction, with Shopify users praising its intuitive design and user-friendliness.

The platform’s user-friendly interface is frequently celebrated, enabling beginners to find their footing with confidence and experienced users to navigate with efficiency.

The efficient Shopify store editor is a particular highlight, reflecting Shopify’s understanding of the need for speed and simplicity in the competitive e-commerce landscape.

Volusion User Reviews

Volusion User Reviews

Despite its smaller user base, Volusion’s reputation for stability and seamless performance under heavy loads stands strong.

Its ability to maintain connectivity and performance, even when bombarded with high traffic and extensive product catalogs, earns it praise from merchants who value reliability above all.


As the dust settles on the Shopify vs. Volusion arena, it’s clear that Shopify’s broader range of features, comprehensive support, and growth-facilitating analytics tools make it a formidable presence in the e-commerce world.

However, for businesses that prioritize ecommerce features, lower transaction fees, and expansive product options, Volusion presents a tailored, cost-effective solution.

The ultimate choice hinges on aligning your business’s unique needs with the strengths of these e-commerce titans.

Frequently Asked Questions for Shopify vs Volusion

What is the purpose of Volusion?

Volusion is a platform designed to help users build and manage their online stores by providing tools for website customization, product catalog management, ecommerce solutions, secure payments, inventory control, and marketing.

What are the main differences in pricing between Shopify and Volusion?

The main differences in pricing between the Shopify plans and Volusion lie in Shopify’s extra fees for using payment providers other than Shopify Payments, and Volusion’s imposition of sales limits with associated fees if exceeded. Shopify’s pricing plans range from $29 to $299 with a 25% discount for annual subscriptions, while Volusion offers a similar range with an additional $35 plan and a 10% discount for annual commitments.

Can I sell in multiple currencies with Volusion as I can with Shopify?

No, Volusion does not offer a native multi-currency selling feature, unlike Shopify which supports multi-currency selling with Shopify Payments.

Does Volusion offer more product variant options than Shopify?

Yes, Volusion offers more product variant options than Shopify, which may require additional apps for extensive product variant options.

What types of customer support can I expect from Shopify and Volusion?

You can expect phone support from both Shopify and Volusion, with Shopify being known for its responsive and professional service, and Volusion offering this support at the ‘Business’ plan level and attempting to enhance its service options. Both have received some criticism for aspects of their support.

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